Customer engagement platform
Digital-first, omnichannel platform built for enterprises
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Your brand is one of your company’s most valuable assets. It communicates what you do, what you stand for, what your values entail, what your personality is, and it shapes consumers’ perception of who you are as a company. While every company dreams of having a market-dominating brand, it takes time, effort, and investment to build one. But the benefits of building and maintaining a strong brand are endless: customer recognition, word-of-mouth marketing, customer loyalty, enhanced credibility, and ease of purchase, to name a few.
Your brand is one of your company's most valuable assets.
While these advantages are often touted, there are other important but less recognized benefits of a strong brand, including employee recruitment and retention, defense against negative exposure, and the ability to charge a price premium. These benefits serve the organization widely — from HR, to sales, to PR, to product. As you work to build, maintain, and communicate your brand value, take advantage of the following benefits and then make sure you know How to Protect Your Brand on Social Media.
When you think about who is impacted by a strong brand, you probably think of your consumers first and foremost. But, there’s another crew of stakeholders for whom a strong brand matters: your current and future employees. A strong brand that powerfully conveys its mission, values, and personality helps recruit and retain the best and brightest in the workforce. According to a recent LinkedIn study, 80% of talent leaders agree that employer brand has a significant impact on their ability to hire great talent. Another study by CareerArc found that 91% of job seekers consider online reviews before applying . A strong brand doesn’t just attract talent, it also maintains it. If you continue to internally deliver on your brand promises, promote a compelling mission, and build your brand reputation, employees won’t be lured away by another offer.
When you’ve effectively built a strong brand, an occasional slip-up or mistake is more likely to be forgiven by your consumers. Consistently positive messages, images, associations, and word-of-mouth help protect your company when it comes to bad news, negative reviews, or a crisis. Take this example from Pepsi: when the beverage giant released a commercial with Kendall Jenner that was criticized for its tone-deafness about racial equality, Pepsi swiftly issued an apology. They wrote, “Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize.”
The combination of Pepsi’s strong brand equity and swift apology helped them weather the storm. Consumers stayed loyal to the brand — posting pictures of themselves with Pepsi products and sharing positive affirmation on social media. Pepsi’s strong brand heritage served a key role in fans’ willingness to forgive the brand for its mistake.
A strong brand provides a competitive edge in the market — it means customers will be more likely to try your new products, buy something because it has your logo on it, or choose your product from a list of options. But a strong brand also means you can charge more. Millward Brown found that successful brands command a price that’s 14% higher than the average brand. Consumers want to buy from companies they like, know, and trust, and they’re willing to pay more when they do—a benefit that companies like Apple, Lululemon, and SoulCycle enjoy. Because these brands have invested in strong brand equity, they can boost their profit margins with high prices that consumers are happy to pay.
Although brand equity can feel intangible, there is a concrete return on the investment it takes to build, maintain, and promote a strong brand. Marketing budgets should reflect that. Once you've established a strong brand, the next step is to ensure you protect it. To learn how to do that, download our whitepaper: How to Protect Your Brand on Social Media. If you're curious about how Khoros Marketing can help your brand, check out our Khoros Marketing ROI Calculator.
Stay up-to-date with the latest news, trends, and tips from the customer engagement experts at Khoros.
By clicking Stay Informed, I am requesting that Khoros send me newsletters and updates to this email address. I agree to the Privacy Policy and Terms of Use.
Want to view our regional site for Australia?
Go to siteWant to view our regional site for New Zealand?
Go to site