Agent efficiency, automation, and operational insights
Khoros Communities is recognized as a strong performer in community management. Read more
Editor's note: This blog post was originally written on the Flow.ai website. Flow.ai was acquired by Khoros in 2021 to advance Khoros' conversational AI and machine learning (ML) capabilities and data science expertise. This blog post has been adapted to be on the Khoros blog.
One way of optimizing digital experiences is A/B testing. A/B testing allows you to create two (or more) variants for your users. This way of testing is used a lot when optimizing websites. You create variants, select a metric and measure which of these variants has the highest conversion.
This concept is very powerful and can also be used in conversational experiences. Our A/B testing feature for your chatbot allows you to easily create variants of specific parts of your conversational experience.
Choosing the metric that matters all depends on your case. When you want to increase your Marketing & Sales with the help of an AI Chatbot then your metric can be the number of generated leads.
The example below will show you how to create A/B tests for your chatbot.
The first step is to create a flow. Head over to the Flows section and create a new flow by clicking the plus icon. Now drag and drop the first items onto your canvas.
You can now add an A/B test by dragging and dropping the Trigger - Condition onto your canvas. On the right pane, you can set it to A/B test from the drop-down menu. You will now have 2 branches or variants. Complete each of the branches and your A/B test is ready.
Make sure to test your A/B test. You can use the Try it out button on top or you can test it with any of the channels that you’ve integrated.
Are you planning to create an A/B/C test, just drag and drop an additional Condition onto your canvas and set it to A/B test. You will now have a third variant. There is no limit to the number of conditions you can place next to each other.
This also allows you, for example, by adding ten conditions, where nine are the same and one is slightly different, to perform an A/B test where only 10% instead of 50% get the second option. This trick is also useful for Soft Launching your bot.
Explore the world of AI chatbots as we delve into their top 5 failures and reveal expert tips on rectifying and preventing these mishaps.
Help your social media strategy withstand another year of market change, fluctuating algorithms and evolving pricing models. In this report, you’ll learn four ways to future-proof your social media strategy, including security, content, listening and advocacy.
Learn the best ways to collect customer feedback such as surveys, branded communities, social media, and customer interviews including what to do with it.
Learn how to start enhancing your customer and employee experiences today.
We're diving into the hottest social media trends and noteworthy industry updates that have been making waves in the digital sphere over the month of January.
Our team is excited to share the latest features of our customer service software. See what new capabilities are available now.
Learn more about the two new engagement features, Ideas and Rank, now available in the next generation of Khoros Communities.
KHOROS SOCIAL MEDIA MANAGEMENT
Check out these new social media software capabilities that make social publishing and engaging even easier.
Unsure if employee advocacy is the right fit for your business? Explore four measurable results your brand could unlock with a top-rated employee advocacy program.
Enhance customer service through operational efficiency. Streamline processes, engage employees, and achieve excellence across all customer touchpoints.
Your employees could reach a 561% larger audience than your brand accounts! Learn 4 steps to activate employees as brand ambassadors at only a fraction of paid advertising costs.