The USAA family of companies provides insurance, banking, investments, retirement products and advice to over 12 million current and former members of the U.S. military and their families. USAA knew that social was their customers’ channel of choice for servicing needs, but it was growing harder to reach their goal of reducing service costs across multiple business units while providing members a superior experience. Learn how USAA created a social media management strategy that drives social support savings initiatives and leveraged the Khoros platform to put their strategy into practice.