Tips to handle the surge to social

Why we made this tipsheet

We made this sheet with advice from social media experts on the Khoros Strategic Services team, to help social media marketers and managers navigate these difficult times.

Who this tipsheet is for

Anyone who isn’t sure how COVID-19 does or should affect their social media strategy can benefit from this tipsheet. It’s also for anyone who wants to improve social media engagement through a carefully planned content strategy. This includes in-house digital marketers, social media managers, and even executives for enterprises.

What you’ll learn in this tipsheet

In this tipsheet we’ll recommend strategies for:

• Paid content
• Social listening
• Customer care via social media
• Cross-team collaboration