Social media moves extremely quickly and unpredictably, so even the best brands in the world slip up from time to time. But by having the right people, resources, processes, and protocols in place, you can safeguard your brand against everything from minor grammar errors to major security breaches.

This kit contains a set of regulations, plans, and procedures designed to prevent crises on social media, and mitigate them when they arise. A crisis on social media is anything that might damage your brand’s image. Of course, no matter how wary and cautious you are, there’s always risk, but by using this kit you can minimize risk in your operations as much as possible.