Platform
Digital-first, unified engagement hub
Digital-first, unified engagement hub
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
A unified, actionable view for world-class CX
Channel & tech integrations to provide seamless CX
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Data integrations for better customer experience
Join us for live webinars and other events, like Khoros Engage
Watch webinars and events on your own time
Whitepapers, checklists, on-demand webinars, guides, and more
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
15+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Connect with 70K+ customer engagement professionals
Find solutions and support for Khoros products here
Digital-first, unified engagement hub
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
A unified, actionable view for world-class CX
Channel & tech integrations to provide seamless CX
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Data integrations for better customer experience
Join us for live webinars and other events, like Khoros Engage
Watch webinars and events on your own time
Whitepapers, checklists, on-demand webinars, guides, and more
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
15+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Connect with 70K+ customer engagement professionals
Find solutions and support for Khoros products here
This post was originally created by Lithium before Spredfast and Lithium merged and became Khoros.
The most powerful brand messages often come directly from consumers, not from the brand themselves. The world's largest brands have recognized how beneficial it can be to engage in dialogue with their customers rather than push a message at them.
In today's world of social media, some consumers have louder voices that reach much broader audiences than others. These people have come to be known as "influencers".
Despite differences in the definition of "influencer", everyone agrees that connecting with the people who can drive others to take action is an important marketing tactic.
“You want the influencer to tell a story about your brand, but it has to be told in their own voice. They’ve built their networks, and they know best how to talk to them.” — Fresh Jess Media
Brands should be able to identify influencers by the attributes of reach, relevance and resonance. But there’s often more that comes into play. For example, the idea of independence among influencers has become a big topic among clothing retailers. Learn more about influencer attributes in this guide.
One way to measure the reach, relevance and resonance of influencers is by using Klout. Using a social influence metrics tool can help you discover influential users that have authority for specific keywords and topics. We deep-dive into Klout's metrics in this guide.
Once you’ve gathered your network of influencers, you’ll need to decide what types of roles you want them to play. Influencers might show off your product, review your product, incite discussion around your product, give feedback or collaborate on producing your product, produce content for your brand, offer incentives to your target audience, or appear in your marketing campaigns.