Community advocacy: is it myth or the truth to brand success?

Got half an hour? Taking a snack break? Get an insight from an expert

Snack Breaks & Hot Takes is a digital series of conversations with experts in customer experience, brand owned communities, and digital contact centers. Running only thirty minutes, these bite-sized sessions are the perfect length to grab a snack on Khoros through Uber Eats, gain valuable insights from leading experts, and ask questions in the event chat.

Buzzwords swarm community circles

Gamification, influencer, superuser, fan, and advocacy. But there is truth to advocacy + brand owned community creating brand growth and all important, customer loyalty. Scott Wilder of Base joins us in this discussion to give his ‘hot take’ on what it takes to reach true community advocacy and why this is different (or at times inclusive) of brand influencers, fans, superusers, and gamification.