Editor's Note: This post was originally created by Spredfast before Spredfast and Lithium merged and became Khoros.

Research to Drive Smarter Social Strategy

It’s no secret that social moves fast. So our research and analytics team mines social data, producing quarterly reports that keep you ahead of the changes and trends that will influence social strategy tomorrow. By looking back and tracking change over the course of a quarter, we can draw data-driven conclusions that matter.

In the third volume of our Smart Social Report, in addition to measuring the social sophistication of the most influential brands, we unearth insights your team can use today to influence results tomorrow, including:

  • How to adopt a social video strategy and why you should
  • Gender-specific preferences and trends social sharing
  • A survey of what drives—and disrupts—the content planning cycle for marketers
  • NFL insights and strategies that keep teams relevant all year long

Download the Smart Social Report: Volume 3 for these insights and hundreds of other specific points of data to drive your social success.