Your Google Search engine results page is your most important landing page

Your brand’s search engine results page (SERP) is an important place to make a good first impression. Here’s how to get started.

What do people see when they Google your brand?

Your brand’s search engine results page, or SERP, is often a prospect’s first point of contact with you — the virtual front door of your business.

And first impressions are lasting impressions.

Whether you’re serving millions of customers around the globe or you simply want local shoppers to find your nearest location, it’s crucial to think about what people see when they search for you on Google.

This overview covers the basics, from paid ads to contact information to supporting chat and deflecting calls through Google’s Business Messages.

If you’re not sure where to start, download the overview and learn the basic best practices to get your brand’s front door looking its best.