The retail trends talk

How are retailers finding success in 2020? Marketing retailers have been forced to adapt their social and digital strategies to keep pace with ever-changing trends. To identify these trends and stay ahead of the curve, marketers should listen in to social media conversations.

Our Strategic Services team decided to make life a little easier and took care of that for you. They used Khoros Intelligence to identify and track conversations about retail marketing, as well as broader changes to the retail space.

Now, they would like to share what they found to be the most important trends for retailers to pay attention to in 2020. Join Strategic Services senior analyst Justine Braun for this Retail Trends Talk as she discusses five key trends that have increased in popularity in the past year:

  • The retail industry’s growing reliance on AI & machine learning.
  • New advances in augmented reality to help customers find new items based on their preferences.
  • The rise of TikTok as a tool for connecting with younger audiences.
  • The need for product customization in a climate where demand for personalization is growing.
  • The importance of brand ethics and values, particularly in the wake of COVID-19.
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