Platform
Digital-first, unified engagement hub
ANNOUNCEMENT: Khoros acquires CX innovator Topbox and closes significant new growth investment from Vista Equity Partners Learn More
Digital-first, unified engagement hub
Online brand communities for enterprises
Enterprise CX analytics from Topbox, recently acquired by Khoros
Channel and tech integrations to provide a seamless customer experience
Increase agent efficiency and get contact center insight
Self-service support, education, and collaboration
Content management, publishing, and governance
Our in-house experts in social media and community management for Khoros customers
Data integrations for better customer experience
More than onboarding and implementation, this is where our partnership begins
Join us for live webinars and other events, like Khoros Engage
Watch webinars and events on your own time
Whitepapers, checklists, on-demand webinars, guides, and more
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
15+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Connect with 70K+ customer engagement professionals
Find solutions and support for Khoros products here
Digital-first, unified engagement hub
Online brand communities for enterprises
Enterprise CX analytics from Topbox, recently acquired by Khoros
Channel and tech integrations to provide a seamless customer experience
Increase agent efficiency and get contact center insight
Self-service support, education, and collaboration
Content management, publishing, and governance
Our in-house experts in social media and community management for Khoros customers
Data integrations for better customer experience
More than onboarding and implementation, this is where our partnership begins
Join us for live webinars and other events, like Khoros Engage
Watch webinars and events on your own time
Whitepapers, checklists, on-demand webinars, guides, and more
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
15+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Connect with 70K+ customer engagement professionals
Find solutions and support for Khoros products here
NetApp, a leader in enterprise storage and data management, is a pioneer in online communities. They launched an online community years ago to support their customers from all around the world. The original goal of their community was to build a digital experience that cultivated relationships, conversations, and expertise. NetApp reassessed their long-term community goals, analyzed their data, and decided to pursue a new platform to support their customer-centric approach. NetApp onboarded a Khoros-powered community with the goals of achieving greater ROI and increasing customer engagement and satisfaction.
NetApp’s previous community platform and infrastructure did not meet their goal of being customer-focused. Prior to their relaunch with Khoros, their community was plagued with technical issues. They were unable to focus on connecting with customers because they were inundated with cumbersome upgrades and spam. In fact, spam was so pervasive on the platform that NetApp employed a separate vendor to manage the problem. Plus, they did not have the controls required to govern a robust and healthy community, so they knew they needed a massive overhaul. After a rigorous exploration process, NetApp selected a Khoros-powered community because it gave them the flexibility to make extensive customizations. Another benefit to choosing Khoros was the seamless bi-monthly technical upgrades, an important improvement from their previous community platform. Khoros also made it simple to measure community performance and engagement. The real-time information led to smarter decision-making based on hard data. The data has also helped NetApp prove the value of their community investment.
Now NetApp’s Khoros-powered community has a new look, a new platform, and a simplified structure. They made several upgrades to the platform including site search, improved social sharing and browser support, and they created a better mobile experience. Khoros gives NetApp a competitive advantage by allowing customers to provide peer-to-peer support, share best practices, and connect with other NetApp influencers.
Their corporate blog by consolidating more than one thousand pre-existing posts and adopting a company-wide blogging policy.
Community success with a custom index metric that tracks engagement and satisfaction.
An annual customer satisfaction survey which informs and validates their community roadmap from technical and program perspectives.
The number of community discussion boards to simplify the structure and make it easier to navigate.
“Our community sets us apart from the competition. It gives us operational efficiencies, our customers have a direct way to connect with NetApp subject matter experts, and prospects have a place to go to see what makes NetApp special.”
When NetApp switched to a Khoros-powered community, they transformed their entire digital customer experience for the better. NetApp registered more than 37,000 new community users shortly after onboarding their Khoros-powered community, and they also improved their customer satisfaction rating.
Increase in accepted solutions
Monthly average response rate
Increase in community customer satisfaction