How to Defend Your Airline's Brand in the age of Customer Scrutiny

The air transport industry perfectly coordinates 100,000 flights globally every day — no small organizational feat. But, when it comes to digital media, it’s easy to feel out of control. In this playbook, we’ll walk you through our recommendations and best practices so that you can create and sustain the high level of scalable social customer service you need to protect your brand and deliver exceptional digital customer experiences, every day.

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