Your customers have limited patience for disruptions to their experience with your brand—no matter what kind of viral moment your brand might be experiencing. Is your customer service team equipped to handle a viral moment-induced volume spike? Thinking through the logistically complex days of a spike in activity will positively impact your brand’s reputation.
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Gen Z is growing up! They recently entered the workforce, have more cash and now hold tremendous buying power and influence. But how post-millennials approach the market is different from older generations. Gen Z doesn’t just buy a product. They buy the lifestyle, the mission and the brand promise.
Have you been thinking about Gen Z correctly? This webinar will cover insights and misconceptions about this generation, with analysis from McCann and Spredfast (now Khoros).
You’ll learn about:
- Gen Z’s habits, motivations, and expectations from today’s brands
- Marketing strategies that have resonated with Gen Z
- How social listening tools can provide deep insights to learn more about this audience