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Gen Z is growing up! They recently entered the workforce, have more cash and now hold tremendous buying power and influence. But how post-millennials approach the market is different from older generations. Gen Z doesn’t just buy a product. They buy the lifestyle, the mission and the brand promise.

Have you been thinking about Gen Z correctly? This webinar will cover insights and misconceptions about this generation, with analysis from McCann and Spredfast (now Khoros).

You’ll learn about: