Gen Z is growing up! They recently entered the workforce, have more cash and now hold tremendous buying power and influence. But how post-millennials approach the market is different from older generations. Gen Z doesn’t just buy a product. They buy the lifestyle, the mission and the brand promise.
Have you been thinking about Gen Z correctly? This webinar will cover insights and misconceptions about this generation, with analysis from McCann and Spredfast (now Khoros).
You’ll learn about:
- Gen Z’s habits, motivations, and expectations from today’s brands
- Marketing strategies that have resonated with Gen Z
- How social listening tools can provide deep insights to learn more about this audience