Platform
Platform
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- For digital customer service
  
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- For community engagement
  
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- For digital marketing
  
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By industry
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  More than onboarding and implementation, this is where our partnership begins
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  Join us for live webinars and other events, like Khoros Engage
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  CX Confessions, the definitive podcast for digital CX leaders
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Company
- About Khoros
  
  15+ years experience, built from Spredfast and Lithium
- Leadership
  
  Meet the team that leads the team
- Newsroom
  
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- Careers
  
  We’re hiring — come build the future of customer experience
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- Social Responsibility
  
  Our commitment to do more and do better
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- Atlas Community
  
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- Support Center
  
  Find solutions and support for Khoros products here

Gen Z controls 40% of all consumer shopping — no statistic to shrug at for any B2C marketer. Watch the on-demand webinar now to learn how your brand can deliver against their high expectations for authenticity, convenience, and 1:1 communication.

Watch the Webinar

Details:

Gen Z is growing up! They recently entered the workforce, have more cash and now hold tremendous buying power and influence. But how post-millennials approach the market is different from older generations. Gen Z doesn’t just buy a product. They buy the lifestyle, the mission and the brand promise.

Have you been thinking about Gen Z correctly? This webinar will cover insights and misconceptions about this generation, with analysis from McCann and Spredfast (now Khoros).

You’ll learn about:

Gen Z’s habits, motivations, and expectations from today’s brands
Marketing strategies that have resonated with Gen Z
How social listening tools can provide deep insights to learn more about this audience

Platform

By industry

Platform

By industry

Gen Z insights and misconceptions

Welcome back!

Watch the Webinar