Gen Z insights and misconceptions

Gen Z controls 40% of all consumer shopping — no statistic to shrug at for any B2C marketer. Watch the on-demand webinar now to learn how your brand can deliver against their high expectations for authenticity, convenience, and 1:1 communication.


Gen Z is growing up! They recently entered the workforce, have more cash and now hold tremendous buying power and influence. But how post-millennials approach the market is different from older generations. Gen Z doesn’t just buy a product. They buy the lifestyle, the mission and the brand promise.

Have you been thinking about Gen Z correctly? This webinar will cover insights and misconceptions about this generation, with analysis from McCann and Spredfast (now Khoros).

You’ll learn about:

  • Gen Z’s habits, motivations, and expectations from today’s brands
  • Marketing strategies that have resonated with Gen Z
  • How social listening tools can provide deep insights to learn more about this audience
Watch the webinar