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Retail trends are constantly changing, forcing marketing retailers to evolve social and digital strategies to keep pace. To identify these changing trends, marketers should listen to social media conversations to monitor them and stay ahead of the curve.
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Our Strategic Services team leveraged Khoros Intelligence to identify and track conversations about retail marketing, as well as broader changes to the retail space. Our main goal was to answer one question: what are the most important trends for retailers to pay attention to in 2020?
We identified five key trends that have increased in popularity in the past year: