Unify social media: How to break down silos between paid and organic

The importance of unifying paid and organic social media

In any organization, paid social and organic social media have one thing in common — they serve the same brand. Learn about the benefits of aligning teams, goals, and content across paid and organic efforts to drive better results for your business.

Join Khoros Senior Strategist Anastacia Darby as she discusses social media unification with the experts at Cigna and National Geographic. They’ll go over why it’s so important to unify your strategy, as well as how to begin breaking down silos.

Who this organic and paid social media strategy session is for

This session is designed for advanced social media managers who work for brands with established identities and digital strategies. If you’re looking to take your brand to the next level on social media and boost already-good performance, join us to learn how some of the best brands in the world are doing it.