The chatbot “goldilocks zone”: Too big, too small, and just right

In this breakout session, Midco’s Tara Mueller and Khoros’s Philippe Mesritz cover the strategies and tools that you’ll need to know about to get the most out of your brand’s chatbot.

Khoros Engage


Finding a balance with your chatbot

Chatbots are essential tools for managing volume at scale, especially for enterprise level organizations. Whether you’re scaling customer service or even implementing a bot on your community, this use of artificial intelligence can be a huge benefit to your brand.

However, it can be easy to get in over your head with your chatbot, especially when you first implement it. Your goals might be too lofty, you might pick the wrong bot, or you might build a bot that’s too difficult to maintain (“bot rot”).

In this breakout session, you’ll learn how to audit your customer intents, prioritize which automations to build first, and measure and optimize to improve customer satisfaction and care team efficiency. Tara Mueller from Midco and Philippe Mesritz from Khoros go over the strategies and tools that you’ll need to know about to get the most out of your brand’s chatbot.

Watch the breakout session