The Digital Service Funnel Guide: 4 steps to effectively manage the customer journey

The secret to true digital service

Excellent customer service quality can set your brand apart from the competition and create a serious impact on your bottom line. The only problem? Today’s contact centers are getting more and more inquiries, but leaders are squeezing their budgets, which limits their resources.

We created this guide to help your brand stretch your limited resources even farther by maximizing efficiency without sacrificing quality. Inside, you’ll find practical, actionable advice to help your brand’s contact center capitalize on its potential. If you want to compete on a budget in a world where customer service is a major differentiator, this is the guide for you.

Use this guide to fine-tune your customer journey

This guide offers exclusive insights from the customer service experts at Khoros. Whether you’re just starting out, completely revamping, or simply fine-tuning your brand’s customer journey, you’ll need the advice in this guide. We cover a variety of topics:

• Defining the service funnel (trickier than you might think!)

• Deflecting inquiries to self-service and messaging channels (the best way to boost efficiency)

• Using AI-powered chatbots to contain simple inquiries (freeing agents to handle the more difficult ones)

• Using AI-powered chatbots to assist agents (but never to replace them)

• Optimizing the service funnel (by really listening to the voice of the customer)

Download the guide today to get started making your contact center as efficient for your brand as it possibly can be.