Brands that feel the beat: Using cultural insights to execute on your strategy

How cultural moments and trends can inform your brand’s strategy

Major cultural moments come in many forms, from annual events like the Super Bowl and Grammys to unplanned moments in history that hold national or even global impact. Digital channels act as virtual meeting places to discuss these events among critics, fans, friends, and family. For brands, this means it’s necessary to keep a pulse on conversations and trends at all times.

Interacting with customers during these major events is no longer just for big advertisers. If your brand can activate in these crucial moments, especially on social media, it can create lasting customer relationships.

Listen to the panel to learn how you can activate

In this on-demand webinar, experts from Twitter, Talkwalker, and Khoros sit down to discuss how brands and organizations can benefit from consumer intelligence and activate during major cultural moments.

In this pre-recorded discussion, you’ll learn:

• How to check the pulse of your customers’ expectations before, during and after major cultural events

• How to connect your brand and your audience quickly and in a way that will make you stand out among the competition

• How to assess which moments your brand should activate on, and which ones are better left alone