Executive summary

Consorsbank is one of the leading direct banks in Europe. Their goal has always been to make banking straightforward and simple for their customers, but the brand wasn’t keeping up with customers’ desire to communicate openly and directly online with their financial partner and actively exchange information with other customers. The brand knew they needed a strong digital engagement solution to meet their customers’ needs and ensure that the customer experience was seamless and enjoyable. To reach their goal, Consorsbank launched a Khoros Community with diverse product offerings, useful tools, and a platform for customer feedback and ideas.

Before partnering with Khoros, Consorsbank customers had no centralized online location to find answers to their financial questions, engage with customer support, or bounce ideas off of other customers. Consorsbank approached Khoros with a comprehensive vision for their online community and Khoros helped them implement it. At the core of this vision was the ability to quickly pick up and respond to feedback from customers at scale and a team that could help them easily refine the community as needed. Consorsbank chose Khoros for their best-in-class software and support. Consorsbank’s digital community made it possible for their agents to interact with private investors of all types, from first-time investors to those with decades of experience. Khoros Community also gave customers the power to rate, review, and give detailed feedback to Consorsbank within their community. Through their partnership with Khoros, Consorsbank gained the ability to turn feedback and ideas into improved offerings for their customers — a win all around.

With Khoros, Consorsbank created an entirely new online finance community that closely involves customers in the decision-making process, generates authentic and open customer conversations, maintains an active community through discussions, and provides relevant content about financial services products. Their community has contributed to a 4.2 out 5 customer satisfaction rating for the brand. Today the community has 18,500 active members and serves as a place where investors can share their knowledge and customers can consult each other. Consorsbank’s Khorospowered community will continue to support the brand’s online banking and communication needs, however those needs may evolve.

“With our Khoros-powered community, we now deliver on our customers’ expectations for transparent, direct, online conversations and clearly stand out against our competitors.”

—  Consorsbank