The win underscores Khoros’ dedication to its customers through AI-powered analytics, advanced deep listening, and an intuitive user experience
AUSTIN, Texas (August 17, 2023) — Khoros, a leader in customer engagement software, today announced it has won the Best Overall Social Media Management Platform category in the 2023 MarTech Breakthrough Awards. The win recognizes Khoros’ advanced contributions to marketing technology and its commitment to empowering enterprises with social media management capabilities.
In an era characterized by a proliferation of digital channels and a strong reliance on social media for customer engagement, Khoros’ Social Media Management solution has emerged as a trusted partner for brands in the constantly-changing social media landscape. With robust capabilities, Khoros continues to prove its value to enterprises through innovative and customer-centric solutions.
AI-driven insights and agent assist: Giving optimization recommendations and accessible metrics empowers users to quickly make insights-driven decisions. With AI-powered analysis, brands improve their content strategy and serve audiences the right message at the right time. On average, businesses utilizing Khoros’ social media management solution spend 40% less time managing campaigns and 50% less time on exhaustive reporting audits.
Deep listening: Offers a granular and macro lens for social media performance optimization, including follower participation, audience preferences, and emerging trends Through these actionable insights, Khoros delivered a 40% increase in followers, a 204% increase in engagement for one brand, and improved customer social response time by 300% for another.
Easy-to-use interface: Khoros offers fully documented self-service paths for plugging in channels, configuring rules, pre-built analytics dashboards, and more. Additionally, AI-powered tagging and routing automatically organize large numbers of inbound social messages across channels. Driving value across the organization, one Khoros customer had an 80% internal adoption rate of the platform with an onboarding period of fewer than 30 days, leading to 800+ users globally.
“Enterprise brands need a social media management solution that allows them to do more with less. An AI-powered, easy to use software that provides advanced analysis enables them to push past the limits of social media and harness the power of their strategies. This ideal combination is critical when connecting brands and customers,” said Chris Tranquill, CEO of Khoros. “We are grateful that MarTech chose Khoros for the Overall Best Social Media Management Platform for our ability to enable and strengthen the critical brand-to-customer relationship in today’s constantly changing digital landscape.”
The MarTech Breakthrough Awards honors excellence and recognizes innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, customer experience, performance marketing AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing, and many more.
For more information about Khoros’ solution for social media management, online communities, and digital contact centers, visit Khoros.com.
About Khoros
Khoros' award-winning enterprise software makes it easier for complex brands to engage with customers at scale across all digital, social, and brand-owned channels. Whether it's for service and support, communications, or sales, the solutions powered by advanced automation and AI unlock more consistent, personalized, and helpful omni-channel interactions between brands and their audiences. Backed by the leading investment firm Vista Equity Partners, Khoros serves 2,000 of the world's most reputable companies, including a third of the Fortune 100, and consistently receives recognition as a Best Place to Work. For more information, please visit Khoros.com.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
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