Khoros strengthens position in APAC with essential leadership hire

Travis Mason’s extensive experience in customer contact operations, technology, and strategy strongly positions the company for continued regional success and expansion



SYDNEY (April 20, 2023) — Khoros, an award-winning leader in digital-first customer engagement software and services, announced it has named Travis Mason Vice President and Country Manager, Australia and New Zealand. The appointment reflects Khoros’s commitment to the region and expansion of its local services, with existing customers including the likes of NAB, Qantas, Bendigo Bank, Services Australia, and Telstra.

“I am excited to bring Travis on during this pivotal time in our company and the region,” said Chris Tranquill, CEO of Khoros. “His expertise and breadth of experience with Khoros as a customer and now a leader is critical for fostering operational excellence and advancing Khoros' industry-leading AI-powered platform for today's digital-first CX world.”

Travis is a seasoned customer experience professional with over three decades of selling, delivering, and operating complex customer experience solutions across a range of industries around the globe. Most recently, as Head of Conversational Banking and Social Media at NAB, Travis led the messaging and social contact platforms, chatbots, and customer messaging strategy, and handled over 45,000 digital customer interactions per week. His experience across customer contact operations, technology, and strategy gives him a unique perspective on what businesses across Australia need in order to shift to a digital-first customer experience.

“Joining Khoros and managing a team at this integral juncture in digital customer contact technology is incredibly exciting,” said Mason. “Right now, brands – particularly in Australia and across APAC – realise the potential of and demand for a truly digital customer experience. This encompasses advanced asynchronous messaging, omnichannel customer service, automation, and more. Khoros’s established industry-leading platform is well placed to spearhead the new era of customer contact solutions both locally and around the world.”

Khoros, headquartered in Austin, Texas, has built an established business in the APAC region – operating in Australia for over 15 years. Khoros’s technology connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, and social media management.

“We’ve built incredibly strong foundations, partnerships, and infrastructure in the region, and we’re perfectly positioned for our next phase of growth,” continued Mason.

To learn more about Khoros, its leadership team, and its industry-leading digital-first customer engagement software and services, visit khoros.com.

About Khoros

Khoros’ award-winning customer engagement platform helps over 2,000 global brands, including one-third of the Fortune 100 companies, create customers for life. With over 20 patented technologies, Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Combined with our top-rated services, the Khoros platform enables brands to connect with customers throughout their entire digital journey.

Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into actionable insights. Primarily owned by Vista Equity Partners, Khoros is recognized as one of the Best Places to Work both nationally and locally across our 11 offices around the world. For more information, visit khoros.com.


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