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Khoros and EIGHTYDOTS find 75% of international brands have inconsistent brand messaging or digital presence
New report identifies the keys to deliver impactful, global digital marketing strategies
LONDON (16 February 2021) — Khoros, a global leader in digital-first customer engagement software, and EIGHTYDOTS, a Munich-based digital marketing agency, today released a new whitepaper, “Transforming Marketing for International Brands: How to Create More Impact with Less Efforts,” that unpacks the challenges and solutions every brand needs to execute an impactful digital marketing strategy on a global scale.
“Managing a global marketing strategy is challenging -- paired with pandemic-induced shifts to the entire marketing landscape, it can seem near impossible. As fellow marketers, we understand the struggle brands are facing,” said Cara Dolence, business development director at Khoros. “In collaboration with EIGHTYDOTS, we’re excited to share this new whitepaper that offers brands the keys to unlocking a cohesive digital marketing strategy with global impact.”
After analysing the top markets of 75 international brands, Khoros and EIGHTYDOTS’ research revealed that 75% of them don’t have a consistent brand message or digital presence across their markets. This hinders a brand’s ability to compete in a digital-first world. Konstantin Goczol, brand director at EIGHTYDOTS, added, “Inconsistency is not necessarily wrong, it’s inefficient. Now more than ever, it’s critical that brands have an efficient way of working and an effective marketing strategy. Otherwise, some industries risk missing out on reaching up to 98% of their potential customers.”
Together, Khoros and EIGHTYDOTS brought their experience working with thousands of the world’s leading brands to craft a set of recommended strategies for brands to achieve more impactful marketing worldwide. In the whitepaper, Khoros and EIGHTYDOTS share:
Five key challenges all international brands face when scaling their marketing initiatives;
New research that dives deeper into the reasoning behind these challenges; and
How to implement international marketing strategies to achieve global and local impact, more efficiently and effectively.
To read the full whitepaper by Khoros and EIGHTYDOTS, visit here. For more information about Khoros’ digital-first customer engagement software and services, visit khoros.com. You can learn more about EIGHTYDOTS’ digital marketing services and strategy approach at eightydots.de.
About Khoros
Khoros is a global leader in digital-first customer engagement software and services. We build enterprise software and offer expert services for digital customer service, messaging, chat, online brand communities, and social media management — differentiated by award-winning services with 20+ years of experience.
Over 2,000 brands use Khoros to power approximately 500 million daily digital interactions and create customers for life. Khoros has over 10 industry awards from TrustRadius, Stevie Awards, G2, and more. Khoros, built from Spredfast and Lithium, has 9 offices globally, and Vista Equity Partners is its lead investor. For more information, visit khoros.com.
About EIGHTYDOTS
EIGHTYDOTS GmbH is a Munich-based international digital marketing agency. We help brands create business impact day by day, by transforming their digital marketing with an approach that connects the competences and resources of central and local marketing teams more effectively - all with lower budgets.
As trusted advisors for our clients, we know how difficult it is to transform a great marketing strategy from a headquarter or regional department into effective action on market level. Within our first few years we have already built up long-term relationships with brands of all sizes and created digital marketing strategies that have been implemented successfully in more than 50 countries worldwide. For more information, visit eightydots.de
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Media Contacts:
Mandy Mayekawa
Khoros
Konstantin Goczol
EIGHTYDOTS GmbH