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EXPERT INSIGHTS
Jul-31-2023
Khoros Social Media Management Fresh Features episode 2
Khoros Staff
As a marketer, it is essential to have a social media management provider that listens to feedback and keeps you up to date with the ever-changing landscape of social media. At Khoros, we’re doing just that — constantly incorporating customer feedback and advancing our social media management software with innovative features.
We’re excited to showcase the newest features available in Khoros Social Media Management: A comprehensive employee advocacy platform integration and updated LinkedIn publishing capabilities. These updates are designed to further enhance your social media marketing initiatives and maximize your brand’s impact across multiple platforms.
1. Employee advocacy integration
The employee advocacy integration allows you to seamlessly plan and publish posts in Khoros marketing to the industry-leading platform EveryoneSocial. With a few clicks , you can:
Build a new employee advocacy campaign (or link to an existing one)
Configure settings for the campaign, like toggling branding on or off
Customize copy by channel
Why is it important?
If you have not incorporated employee influencers as a channel in your social strategy, now is the time to take action.
A successful employee influencer program can:
Grow your audience reach by 561%
Get up to 8 times more content engagement than content shared by a brand
Reduce hiring costs by 50%
Executing a successful employee influencer strategy has never been simpler, as it can be managed all from within the Khoros marketing platform.
2. Enhanced LinkedIn publishing capabilities
The new LinkedIn publishing capabilities provide you with two highly beneficial features:
1. Create and save targeting profiles: create an audience profile you want to target on LinkedIn using filters like geography, job function, industry, and company size. Save the profile, then viola, your job has just been made easier the next time you want to target a specific audience on LinkedIn.
2. Govern individual access to those profiles: Manage and select which team members can access the targeted profiles you create. Choose between locking down targeting parameters or allowing your team members to make changes.
Why is it important?
With over 930 million users and growing at a rate of 3 new members every second, LinkedIn remains a pivotal channel for B2B marketers to effectively engage their audience. . Leveraging the latest Khoros features, you can seamlessly implement your LinkedIn marketing strategy within the Khoros platform, streamlining your efforts and maximizing your impact.
With our latest release, you can achieve:
Better LinkedIn targeting
Less screen switching
Seamless omnichannel publishing
What’s next?
Our team is busy working on the next round of Khoros Fresh Features, including:
Channel integrations
Workflow enhancements
AI powered automations
Stay tuned for our next episode!
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