Customer engagement platform
Digital-first, omnichannel platform built for enterprises
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for live webinars and other events, like Khoros Engage
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for live webinars and other events, like Khoros Engage
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Gone are the days of marketers scrambling to prove the value of their social media efforts. In fact, not only has the value of social media been thoroughly proven, today, social media is actually one of the best ways for marketers to prove direct business impact.
Social media marketing success can be measured a few different ways: B2B companies usually focus on social media conversions and leads to demonstrate the value of their marketing efforts, while B2C companies usually focus on measuring social media sales.
When your target audience completes the action you prompted them to perform, you’ve achieved a conversion, and when you acquire the contact information from a member of your target audience who could become a customer, you’ve acquired a lead. Conversions, of course, show interest in your message, while leads are potential sales. And compiling metrics for both can help marketers prove the value of their content.
In what follows we’ll demonstrate how your brand can grow your business by increasing social media conversions and leads. For more details, plus real-world examples from top brands, download our ebook, “Driving conversions, leads, and sales on social media.”
Understanding the metrics and goals of conversions, leads, and sales is crucial to driving business value. In order to measure how your social programs deliver these metrics, it’s important to evaluate social data and other business data together. Social data can be an invaluable tool for optimizing your efforts to drive leads and sales. Engagement metrics indicate how well you’re building and nurturing relationships with your customers and prospects on social. Monitoring your progress in these areas can help you deliver conversions over time. Tracking activity and reach can help you understand more about your audience, their content preferences, and the most effective targeting strategies. Other important metrics to track include:
Traffic driven to web properties, which can be measured with web analytics and link tracking. When you know exactly where your web traffic is coming from — and from where those visitors arrived — you can demonstrate how well your CTAs are working.
Actual conversions and/or sales, which are measured through web analytics, marketing automation, and POS systems. These metrics are important to track because they indicate your success in inspiring your audience to take action.
Metrics regarding audience connections to a salesperson, which show whether or not salespeople are building relationships and engagement that can influence prospects.
For more details about how to recognize the success of your brand’s social media efforts, and specifically what types of goals can be helpful to set, refer to our ebook.
Some of the best leads and conversions come about organically — a person (or group) on social media happens to be talking about your brand, or one of your competitors, and you’re able to connect with that moment in a meaningful way. But while the impetus might be organic, you can’t afford to simply hope your brand will be in the right place at the right time to take advantage of positive social media chatter. Instead, follow these techniques to capitalize on important social media conversations that are already happening:
Work with what you have
The content you already have can be invaluable when it comes to propelling lead generation efforts. Here are a few ways to capitalize on what you already have with content curation:
Increase audience advocacy
Word-of -mouth marketing is still incredibly valuable. In fact, it’s the biggest influencer in consumers’ decision making process. To encourage positive word-of-mouth referrals from your customers, offer opportunities for your customers to write reviews and share your content with their friends, family, and colleagues. Work to amplify positive messages and carefully respond to complaints and other inquiries. You can also increase advocacy by:
For more details on all of the above, plus a comprehensive list of best practices for increasing social media conversions and leads, download our ebook.
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