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You wouldn’t place an ad in just any magazine and expect it to magically boost sales. Setting up a profile on a social media platform and blindly posting updates is the same concept. Using social media for social media’s sake is not a strategy that gets results.
Don’t worry; you don’t need an entire team of people to start seeing social media ROI. By spending as little as six hours per week, 69% of marketers see lead generation benefits with social media.1
If you’re wondering how to use social media for marketing, start by incorporating these four practices:
When you’re using social for B2C marketing, your number one priority should be paying close attention to customer needs.
Learn more about customer service best practices with our Digital Customer Care Playbook.
Compelling content is a way to cut through the noise and clutter on social media. Your content must be visually enticing, and it must tell a story. Videos are one of the most effective storytelling formats — people are 85 percent more likely to buy a product after viewing a product video.3 Studies show that people would rather watch a live video than read a blog post. It’s important to note that your video doesn’t have to be perfectly produced either; it just has to be interesting and useful.4
While social networks are terrific tools for acquisition, powering reach, and winning your audience's attention, they fall short on the deep engagement you need to build relationships with your customers. The simple reason for this is that they are off-domain. You can’t control the experience your customers have when they view your content and interact with your brand on Pinterest or Instagram, and you certainly can’t communicate with customers on these properties in any scalable capacity.
Branded, on-domain communities are a powerful, untapped consumer touch point that influence consumer behavior and generate B2C social media sales. Superfans and engaged community members are the most loyal customers, and they spend more.
Looking for a way to get ahead of the game? The benefits of adopting a social media management technology platform can be transformative.