Customer engagement platform
Digital-first, omnichannel platform built for enterprises
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for live webinars and other events, like Khoros Engage
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for live webinars and other events, like Khoros Engage
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Consumers, particularly millennials, don’t just care about products and services, they also care about a brand’s values and their impact on the community. Supporting local businesses, writes Forbes, is increasingly important to younger generations. In fact, half of millennials would pay more to support a small business.
Much of the appeal of small businesses is their connection to the community and the community-building work they do. However, brands with a global presence can still foster a local presence by becoming a part of the community, and social media is one of the best ways to build those connections.
It’s no longer enough for global brands to simply have social media accounts in languages that correspond to their markets. Brands must now communicate authentically with their individual audiences — they must truly understand their audiences and demonstrate that they’re listening. With social media, brands who develop both a global and a local presence, like the Four Seasons Hotels, are amplifying their messages and connecting with audiences and potential customers while still maintaining a cohesive message.
There are three important ways that social media can help brands maintain cohesion while building connections locally: social media helps brands understand which content is effective, it helps foster collaboration among local markets, and it helps brands connect globally.
Brands with a global presence need more than just social media accounts in regional languages — they also need to connect with local audiences in culturally relevant ways. “Brands with global ambitions must understand and embrace the broad similarities of people across the globe while also taking into consideration the differences at a local level where culture is subjective, changeable, and above all, personal,” writes Brand Quarterly.
Often, this means different messages for different locations. But sometimes, a brand is able to connect globally with one cohesive message. They “connect globally in a way that feels local” to their audiences. Johnnie Walker’s ‘Keep Walking’ campaign is a shining example of this. The whiskey brand, “Sustained tremendous global flex over the years by using culturally relevant quotes and messaging that connected with markets all over the world,” writes Brand Quarterly.
Social media can help your brand express many different aspects of itself, including both global cohesiveness and local connections. More strategies to build your brand on social media can be found in our Social Media Pocket Guide.
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Social media can foster collaboration
U.S. based engineering company National Instruments is truly global, with offices in twenty countries. Crafting an effective global message is important to the brand, but the perspective of each local market is also crucial. Social media helps National Instruments not only manage their brand voice, but it also helps them ensure collaboration among regional offices and their corporate headquarters. With social media, National Instruments can make sure all of its local offices are responding to the needs of those local customers, while also making sure they are on-message with corporate’s overall needs.
With audience segmentation and targeting, National Instruments was able to increase engagement with their social media by 464% over a six month period. They were also able to increase their year-over-year followers by 27% (with no extra fan acquisition dollars spent). Social media software made global social account coordination and collaboration 50% more efficient (find out more here).