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This post was originally created by Spredfast before Spredfast and Lithium merged and became Khoros.
Over the past few years, LinkedIn has evolved into a dominant social powerhouse for professionals. In case you’ve forgotten, LinkedIn has a user base of 450 million professionals—that’s huge. After acquiring Pulse in 2013, LinkedIn cemented itself as a destination for peer-to-peer content sharing on topics ranging from personal productivity to how to scale a growing business. Beyond personal branding and thought-leadership opportunities, LinkedIn is a home for every brand aspiring to flag the attention of professionals, beyond recruiting.
Due to the professional nature of the LinkedIn platform and the various types of content shared within the network, brands that aim to succeed on LinkedIn are challenged to be more thoughtful in the content they produce and share on the network. That’s why in the latest Smart Social Report: Volume 6, we decided to take look at a year’s worth of data to bring you the latest best practices. Don’t forget to download the report for comprehensive data. If you’re laser-focused on growing your following, read on.
As mentioned earlier, the key to growing your following for free is capitalizing on earned impressions. To do that, you need some serious engagement on your content. How to make that happen?
On LinkedIn, make the ad itself a resource to your audience.
Slideshare, YouTube, and Vimeo play natively within the LinkedIn newsfeed. Finding instructions for this was super-tricky for me—so I’m happy to share my secrets with you. Here are some detailed instructions on how to upload video in Sponsored Updates:
Not so long ago, LinkedIn introduced rich media posts. Although you can’t publish GIFs or videos natively, you have more flexibility on the post’s image size. My recommendation: use unique image specs, such as images that are longer vertically than the normal landscape images you typically see on your LinkedIn newsfeed.
LinkedIn’s feed utilizes very muted colors – try using colorful imagery to catch your audience’s attention. This can help you breakaway from overused business stock photography.
Get brand awareness by writing content for Pulse that will help professionals better understand the power of your product or services.
Encourage individuals within your organization to frequently post on Pulse and grow their following. What’s good for them is also good for you.