Customer engagement platform
Digital-first, omnichannel platform built for enterprises
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Not surprisingly, visual storytelling is a strong point of the travel industry.
Gorgeous images of travel destinations and things to do and see when you get there is the norm across social media platforms. But travelers don’t follow brands just for beautiful pictures. One of the main reasons travelers visit travel industry social media channels is that they want help, and they want help now. Also, today’s consumers want authentic experiences, and they’re willing to pay for them. According to a study by Harris Poll, relative to total spending, the share of U.S. consumer spending on experiences increased 70% since 1987. 1
How will you evolve your marketing strategy without leaving travelers stranded? Start by taking a journey through these six tips in our Instagram Strategy for brands:
Sharing beautiful vacation photos on social media to make our friends jealous is as much a part of traveling now as baggage fees and limited legroom. In fact, 76% of travelers post vacation photos on social media networks. 3 Nearly half of all Instagram users use the app to help them choose a travel destination.4 Bottom line, social media now significantly impacts how travelers plan for a trip and what they do when they get to their destination. Your brand can benefit from this travel trend by inserting yourself into the conversation between vacationers and their followers on Instagram.
A recent study by Lithium (now Khoros) on the State of Social Engagement in the Travel & Hospitality Industry found that, similar to brands in other industries, most travel brands focus their social content on education and entertainment. However, the main reason travelers visit a brand’s social channel is for immediate support and direction — they need help and they need it now. Response times are critical, and failure to respond to consumers’ posts quickly could result in stranded travelers.
Learn more about customer service best practices with our Digital Customer Care Playbook.
It’s no secret user-generated content (UGC) is the most trusted type of content available. Sharing UGC by “citizen” not celebrity influencers gives your brand authenticity and credibility.
Instagram is no longer just for travel voyeurism. With dynamic ads and “Shop Now” links, Instagram has become a shopping channel where consumers can take action to buy products and services. Also, some travel brands are turning to 3rd party apps that make their entire Instagram feed “shoppable.”
Instagram stories provide a platform for your advocates to tell a richer story about your travel brand. By handing the reigns over to an influencer to stream real-time adventures, you’ll get more brand awareness, and your customers will get an authentic peek behind the scenes at your product or service.
Instagram may be one of the fastest growing social media platforms for young adults, but according to Pew Research Center, Facebook is still substantially more popular. 79% of all online Americans use Facebook — that’s more than double compared to Instagram. With 95% of all Instagram users also on Facebook 5, cross-promoting your channels should be a no-brainer Instagram strategy for brands.
1 http://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdf
2 http://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdf
3 http://www.internetmarketinginc.com/blog/importance-social-media-travel-brands/
4 http://www.mediapost.com/publications/article/263167/instagram-the-place-to-be-for-travel-brands.html
5 http://www.pewinternet.org/2016/11/11/social-media-update-2016/
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