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Editor's Note: This post was originally created by Spredfast before Spredfast and Lithium merged and became Khoros.
Far beyond being a digital bulletin board to pin your resume to and forget, LinkedIn is a powerhouse for marketers who need to get their company in front of executive eyes. The popular professional networking platform now boasts 500 million users, and those users are sharing their location, education, professional history, skills, interests, and more. This trove of data is essential for marketers of all stripes—and with new lead-generation and targeting tools introduced in the last year, advertising on LinkedIn has become more streamlined than ever. Another boon for marketers and users alike: unlike other social networks, LinkedIn’s professional tilt means spam profiles, comment bots, and fake news are less clamorous, giving good content more room to get noticed.
It’s been nine months since Microsoft closed the $26.2B acquisition of LinkedIn, making the strong social networking site even stronger. Whether your team hasn’t yet jumped into LinkedIn or your brand already has a presence on the platform, the following statistics will help your team build and strengthen an effective strategy.
Companies in the U.S. were on a hiring upswing this summer, and with greater employment numbers comes more disposable income, an appealing fact for marketers. Brands on LinkedIn are more likely to encounter a newly hired LinkedIn user this fall than they were last fall, and marketing aimed at these newly hired consumers is likely to resonate more deeply.