Customer engagement platform
Digital-first, omnichannel platform built for enterprises
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Digital-first, omnichannel platform built for enterprises
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
Content management, publishing, and governance
Create a space for customers to get answers, connect with peers, and share new ideas
Connect with customers on SMS, Messenger, WhatsApp, & more
Chat with customers in real-time or anytime on your website
Start the conversation with automation, increase agent efficiency, triage, & more
Protect your brand & drive loyalty across social media and review site
Orchestrate social campaigns that drive business results
Understand social trends from customers, the market, and competitors
Find, curate, and share the best social media content
Deflect inquiries to messaging channels and self-service communities
Automate conversations with our intuitive drag-and-drop platform
Supercharge agents with AI tools & intuitive workflows
Build brand awareness with a user-generated knowledge hub
Drive higher conversion rates and more revenue
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
CX Confessions, the definitive podcast for digital CX leaders
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Connect with 70K+ customer engagement professionals
A customer experience podcast with Khoros Customers
Check out our social content and follow us on every major platform
20+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
Data integrations for better customer experience
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
How can you converse with prospects — let alone turn them to customers — if you've never even met them? There’s much talk these days about the value of engagement and conversions, but the value of branding is often forgotten. Think of how you present your brand online as “the 21st century equivalent of your first meeting with a customer.” Would you greet a customer and not have anything to say? Whether you’re meeting someone online or in person, you only have a few seconds to wow them. Don’t miss these four effective ways to increase brand awareness and make a powerful first impression.
For more information on how to increase your brand awareness on social media, read our Social Media Pocket Guide.
Whether you’re educating your audience with an infographic, blog post, webinar, or SlideShare presentation, defining yourself as an authoritative source of information in your industry will increase both your presence and reach. Successful B2C and B2B brands understand this, which is why they are spending more time and budget on content than ever before. Here are a few ways to approach building authority with content:
User-generated content expands your brand reach in two powerful ways. One, because it’s written by real people for real people, your audience is more likely to share UGC. Two, because UGC also uses natural language and terms, not marketing jargon, it drives quality traffic from search engines. So how do you encourage brand advocates to write about you and harness this authentic content for more awareness? By building a branded on-domain community where members are excited to share their opinions.
Studies show that from the moment a video is viewed, brand awareness lift occurs. With over 500 million people watching videos every day on Facebook alone, social media videos are a great place to start if you’re looking to make an impact on your audience. If you want to “better your chance of people remembering what they see,” Facebook recommends following these three considerations:
It should go without saying that social media enhances the visibility of your brand to reach a wider audience. However, it’s not enough just to have a presence on the major social networks. Unless you’re lucky enough to be the next viral YouTube sensation, the days of getting an increase in brand awareness from social, for free, are over. Social is now a pay-to-play environment. Once you’ve followed the steps above to create compelling content, it’s time to start paying to reach customers and prospects.
Social customer care provides a unique opportunity to turn your customer base into an extension of your marketing department.
Stay up-to-date with the latest news, trends, and tips from the customer engagement experts at Khoros.
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