Agent efficiency, automation, and operational insights
Khoros Communities is recognized as a strong performer in community management. Read more
How can you converse with prospects — let alone turn them to customers — if you've never even met them? There’s much talk these days about the value of engagement and conversions, but the value of branding is often forgotten. Think of how you present your brand online as “the 21st century equivalent of your first meeting with a customer.” Would you greet a customer and not have anything to say? Whether you’re meeting someone online or in person, you only have a few seconds to wow them. Don’t miss these four effective ways to increase brand awareness and make a powerful first impression.
For more information on how to increase your brand awareness on social media, read our Social Media Pocket Guide.
Whether you’re educating your audience with an infographic, blog post, webinar, or SlideShare presentation, defining yourself as an authoritative source of information in your industry will increase both your presence and reach. Successful B2C and B2B brands understand this, which is why they are spending more time and budget on content than ever before. Here are a few ways to approach building authority with content:
User-generated content expands your brand reach in two powerful ways. One, because it’s written by real people for real people, your audience is more likely to share UGC. Two, because UGC also uses natural language and terms, not marketing jargon, it drives quality traffic from search engines. So how do you encourage brand advocates to write about you and harness this authentic content for more awareness? By building a branded on-domain community where members are excited to share their opinions.
Studies show that from the moment a video is viewed, brand awareness lift occurs. With over 500 million people watching videos every day on Facebook alone, social media videos are a great place to start if you’re looking to make an impact on your audience. If you want to “better your chance of people remembering what they see,” Facebook recommends following these three considerations:
It should go without saying that social media enhances the visibility of your brand to reach a wider audience. However, it’s not enough just to have a presence on the major social networks. Unless you’re lucky enough to be the next viral YouTube sensation, the days of getting an increase in brand awareness from social, for free, are over. Social is now a pay-to-play environment. Once you’ve followed the steps above to create compelling content, it’s time to start paying to reach customers and prospects.
Social customer care provides a unique opportunity to turn your customer base into an extension of your marketing department.
Explore the world of AI chatbots as we delve into their top 5 failures and reveal expert tips on rectifying and preventing these mishaps.
Help your social media strategy withstand another year of market change, fluctuating algorithms and evolving pricing models. In this report, you’ll learn four ways to future-proof your social media strategy, including security, content, listening and advocacy.
Learn the best ways to collect customer feedback such as surveys, branded communities, social media, and customer interviews including what to do with it.
Learn how to start enhancing your customer and employee experiences today.
We're diving into the hottest social media trends and noteworthy industry updates that have been making waves in the digital sphere over the month of January.
Our team is excited to share the latest features of our customer service software. See what new capabilities are available now.
KHOROS SOCIAL MEDIA MANAGEMENT
Check out these new social media software capabilities that make social publishing and engaging even easier.
Learn more about the two new engagement features, Ideas and Rank, now available in the next generation of Khoros Communities.
Unsure if employee advocacy is the right fit for your business? Explore four measurable results your brand could unlock with a top-rated employee advocacy program.
Enhance customer service through operational efficiency. Streamline processes, engage employees, and achieve excellence across all customer touchpoints.
Your employees could reach a 561% larger audience than your brand accounts! Learn 4 steps to activate employees as brand ambassadors at only a fraction of paid advertising costs.