Russ Garcia

More than buzzwords: How AI & ML transform customer care

AI increases efficiency, empowers customer self-help, and improves job satisfaction for customer service agents. Click here to learn how your brand can benefit.

10 tips for brands to make the most of SMS customer service

Don’t lose customers because of outdated communication methods. 1/3 of retailers today use SMS to connect with their customers and provide customer service.

4 Steps to Launch Your Bot Successfully

When you're confident that you've finished developing your chatbot, it can be quite exciting to actually launch it. For your bot to launch successfully, it’s important to do it in 4 steps.

Deflecting phone calls to WhatsApp

Digital engagement trends and lessons for 2021

This year, brands have been forced to modernize at a rapid pace to meet rising customer demand. Here's what it's taught us, and how it will carry into 2021.

What's the key to relevant content? Take a cue from your customers

What your audience cares about should shape the content of your posts. Here's how customer insights can help you fine-tune your brand’s marketing strategy.

You’re measuring engagement wrong: The case for custom metrics

Use the Khoros platform to define success in ways that matter to your business, not how social networks choose to define it.

Engage with customers using Khoros and SMS text messaging

4 strategies to boost your holiday marketing campaigns

Find out how to boost your holiday marketing campaigns by overcoming some of the most common challenges during the busy season.

Local marketing strategy 101: Getting started

How valuable is hyper-local marketing, and what are the steps involved to roll out a strategy? Here, we're exploring these questions to help you get started.

Make those parents proud: What parents expect from social media customer service in 2020

A 2020 survey shows that parents have higher expectations when it comes to social media customer service. Is your brand hitting the mark? Find out here.

Multi-channel design: How to create 1 chatbot for WhatsApp, Messenger, & web

How to handle unknown input & what to do when your chatbot fails

A/B Testing in Chatbots

Brand management during Coronavirus and beyond

As the world, and businesses, react to COVID-19, it's more important than ever to make healthy and empathetic choices. Learn how to support customers and employees here.

8 best practices for your Facebook business page

Stand out from competitors on Facebook with these best practices, which covers everything from account set up to content management and more!

Event registration via WhatsApp

How to use QR codes for AI chatbots on Web, Messenger, and WhatsApp

Chatbot Marketing: From Facebook ad to conversion

Different types of chatbots: Rule-based vs. NLP