About Phil Garbrecht

Latest Contributions by Phil Garbrecht

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  12 features of a successful online community

  To create a thriving online community, start by exploring these twelve features to harness the enthusiasm of your customers and build strong connections.

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  Understanding the state of social media today

  We used Khoros Intelligence to explore how industries, brands, influencers, and social media users have responded to COVID-19 and social issues in 2020. See what we found in our report.

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  Increasing social media conversions and leads

  Learn how your brand can grow your business by increasing both conversions and leads on social media.

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  Building brand awareness through social media

  Understand and track awareness on social media with tips and best practices from the social media management and marketing experts at Khoros.

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  Which types of engagement matter for your business?

  Social media engagement is an umbrella term for a huge variety of interactions with your brand. Learn about the different types of engagement and which to focus on to reach your business goals.

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  When to Take Twitter Conversations Private with DMs

  Don't handle customer service issues in the reply thread! Learn the signals that indicate when you should move these conversations to direct messages.

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  Understanding synchronous vs. asynchronous messaging

  The messaging landscape is changing constantly, and consumers expect your brand to keep up. Learn about the two main types of messaging and when they are best used.

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  Must-Know Customer Service Statistics of 2020 (so far)

  How well does your brand understand its customers? Check out takeaways and statistics from our study of 200 enterprise brands and 1,000 consumers.

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  Top 5 Digital Marketing Trends for 2020

  To guide your planning efforts, we’ve gathered the Top 5 2020 trends that marketing professionals should know. Learn more in this blog post.

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  Everything You Need to Know About Chatbot Support

  To effectively use chatbots for support, brands should balance business efficiency with customer experience. Learn how in this blog post.

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  3 Digital Engagement Insights We’re Grateful For

  All of us at Khoros are grateful for our amazing customers and the digital engagement insights they shared at Khoros Engage. Learn 3 key insights in this post.

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  5 Examples of Great Online Communities and What Makes Them Work

  Connecting with customers online has never been more important. Learn how 5 leading brands built great online communities and borrow from their playbooks.

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  Customer Service Metrics That Matter

  These customer-focused and team-focused metrics can help your brand improve customer service and the customer experience as a whole.

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  4 Secrets to Optimize Your Customer Support Center

  It can be a struggle to offer omnichannel support efficiently. Learn how to improve customer support center efficiency and increase customer satisfaction.

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  How Social Media Revolutionizes Business' Ability to Serve Customers

  Learn how social media has changed customer care and utilize these innovative strategies to improve your customer service experience.

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  Smart Social Series: Ultimate Social Media Content Calendar Guide

  Learn how to organize your social media strategy and find out everything you need to know for creating a customized content calendar.

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  Why Feedback is Crucial for Online Community Success

  Online community feedback is one of a company’s most valuable resources. Learn how to gather and use it to improve your business.

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  ESPN's Rob King Shares 3 Steps to Better Social Media Engagement

  Today's audiences are more active and empowered than ever. Learn how your brand can attract, cultivate, and involve fans through better social media engagement.

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  Guide to Social Media Customer Care

  Creating content is only part of a social media strategy. You also need to deliver exceptional customer care. Improve your social media customer service.

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  5 Examples of Amazing Social Media Customer Service

  Who sets the bar for above-and-beyond social media customer service and what sets them apart from competitors? See our favorite customer care examples.

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  How to Increase Engagement Within Your Online Community

  Online communities aren't just for support — they also facilitate brand advocacy, and in turn, sales. Learn three key ways you can increase engagement.

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  3 Ways an Online Community Improves Customer Support

  See three key ways your brand can use your online community to improve the customer experience, including providing a forum for community support agents, offering peer-to-peer support, and putting automated features to good use.

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  How to Increase Acquisition with an Online Community

  Today's customers trust peers more than brands. Learn how you can increase acquisition in your online community by using this fact to your advantage.

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  5 New Features Available in Khoros Communities

  We're thrilled to announce 5 new features available in Khoros Communities. Learn how to use these features to increase engagement and transform your customer experience.

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  Top Takeaways from Khoros Engage 2019 (Part 2)

  In part two of our recap, we share some of the key Khoros Engage takeaways on platform advancements, breaking down silos, and incorporating customer feedback.

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  Top Takeaways from Khoros Engage 2019 (Part 1)

  Khoros Engage 2019 brought together digital customer engagement experts from around the world. In part one of our recap, we share some of the key takeaways on digital leadership, organic and paid social media, and proving ROI.

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  The 3 Types of Online Communities

  Learn about the different types of online communities, and how your business can use them to build strong customer relationships.

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  How the Rise of Mobile Affects Your Marketing Budget

  Audiences are spending larger amounts of time on smaller screens. Learn how to adjust your marketing strategy and budget in the mobile era.

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  What Does Brand Authenticity Look Like on Social Media in 2019?

  Find out what brand authenticity currently looks like on social media, and how it can help your business to establish trust with audiences.

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  The Core Differences Between a Community and Social Media Manager

  Learn the difference between a community manager and a social media manager, plus why each role is important for your business.

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  Navigating Your Social Media Presence During a Rebrand

  Learn how you can use social media to reinvent your business during a rebranding process. Get all the information you'll need in our comprehensive guide.

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  Brands, It’s Time to Rethink Your Customer Experience

  Khoros commissioned Forrester Consulting to learn what customers think of brands throughout their entire journey. We highlight 5 areas for improvement based on the data.

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  Differences Between Social Media Monitoring and Listening

  The concepts of social monitoring and social listening are often misunderstood by businesses. Learn the differences and improve your engagement strategy.

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  5 Back to School Campaigns to Help for 2020 Planning

  Consumers spend $80.7B on back-to-school items each year. Learn how to appeal to today's kids, young adults, and parents so your brand can stand out and win their business.

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  How Brands Can Leverage the Organic Value of Pinterest

  Organic Pins can spark even more engagement than paid promotions. Learn how to meaningfully connect with Pinterest prospects and drive engagement, traffic, and conversion.

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  How social media management can improve airline customer experience

  Airlines lose millions each year due to poor experience. This can change by effectively employing social media management and monitoring. Learn more here.

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  How to Truly Connect with Customers: 3 Strategies from Khoros Engage NYC 2019

  Creating meaningful connections is difficult no matter how many customers your brand interacts with. Learn three strategies from leading brands present at Khoros Engage NYC 2019.

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  2019 Predictions: Khoros Executives on the Future of Digital Customer Engagement

  In 2019, we expect big changes in the digital and social media landscape. Here's what Khoros execs see ahead for digital customer engagement.

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  The Best Content from Beauty Micro-Influencers on Instagram

  The key to succeeding as an influencer is building loyalty in the Instagram-verse, and brands can learn a lot from those who figured out that special formula.