Jaime Netzer is Khoros' Director of Content Strategy, leading content operations. A Lawrence, Kansas native, she traded seasons for breakfast tacos seven years ago and hasn't looked back since. Also a fiction writer and journalist, Jaime tweets semi-regularly and reads constantly.
Today's consumers distrust what they see on social media more than ever before. Learn how your brand can cut through the doubts and noise to build real trust.
Gen Z commands $44 billion in buying power. Learn how this audience operates online and offline so you can tailor your marketing efforts effectively.
Set to overtake Baby Boomers as the largest adult population in the country, millennials are a force. Understand who millennials are, what they value, and how they make their purchases in order to capture this market.
We've got three ways the NFL excels at social media that your brand can use to shape its strategy.
Hello. We are Khoros, the result of the merger of Lithium + Spredfast.
Experiential marketing paired with social amplification is an excellent way to maximize the impact of real-world fan interactions. Here's proof from Pepsi.
Whether your brand is a Fortune 500 company, or a humble start-up, you can win over customers locally and globally through social media. Learn how in this post.
We rounded up four stellar back-to-school campaigns you should bookmark now for next year's planning.
Here’s a mid-year round up of the best social campaigns from 2018 that we’re loving so far.
Often, less is more. See how these 4 companies are using a minimalist mindset to elevate their brand.
Marketing is so much more than just selling: it's about connecting people! See how these 3 companies are building strong brand communities with social.
The FB algorithm changed in January 2018, and this new focus challenges brands and marketers to create more story-driven and conversation-worthy content.
Learn how National Geographic remains relevant for today's social audiences — and even stays ahead of the curve.
Read on to see why we think these 10 marketing influencers are worth your valuable time in 2018.
These five campaigns impressed us in 2017 — use them to inspire your 2018 planning.
We used Facebook IQ to uncover beauty industry statistics that marketers can use to inform campaigns right now.
We’ve collected some of our favorite marketing campaigns of the summer and awarded top prizes by category.
We’ve gathered four of our favorite recent AR marketing campaigns to offer inspiration and guidance to marketers.
Learn how Unilever creates unique digital campaigns that turn potential customers into loyal advocates.
Producing good video marketing campaigns is an essential component of finserv brands’ marketing strategies.
Learn how to boost your social content strategy from best-in-class brands like Dove, Naked Juice, and Pampers.
Learn how J&J uses true stories from within their walls that earn eyeballs on their content — and how you can too.
The timing of a message can be just as important as its content — we've got tips on exactly when and how to repost your best social content.
Engaging with today's super fans demands authenticity and creativity. MTV, Coke, and Tumblr had insight into how to woo over starry-eyed fandoms.