About Jaime Netzer

9 back-to-school campaigns to bookmark now for your 2020 planning

We rounded up four stellar back-to-school campaigns from brands, like Amazon, Kleenex, and Staples, to inspire you for your campaign planning. Learn more here.

The top millennial buying habits and insights for 2020

Millennials are now the largest living generation. Learn what Millennials value on and offline so you can tailor your marketing efforts effectively.

How to Build Brand Trust Using Social Media

Today's consumers distrust what they see on social media more than ever before. Learn how your brand can cut through the doubts and noise to build real trust.

5 Generation Z Statistics on Spending Habits That Marketers Need to Know

Gen Z commands $44 billion in buying power. Learn how this audience operates online and offline so you can tailor your marketing efforts effectively.

3 Ways the NFL Excels at Social Media Marketing

We've got three ways the NFL excels at social media that your brand can use to shape its strategy.

Meet Khoros: Lithium + Spredfast Have Merged

Hello. We are Khoros, the result of the merger of Lithium + Spredfast.

How PepsiCo Succeeds with Experiential Marketing by Letting Fans Lead

Experiential marketing paired with social amplification is an excellent way to maximize the impact of real-world fan interactions. Here's proof from Pepsi.

Why Having Purpose is Critical for Your Brand

Here’s How Social Media Allows Your Brand to be Both Local and Global

Whether your brand is a Fortune 500 company, or a humble start-up, you can win over customers locally and globally through social media. Learn how in this post.

5 Reasons Busy Marketers Should Aim to be Bored

How A Minimalist Mindset Can Elevate Your Brand

Often, less is more. See how these 4 companies are using a minimalist mindset to elevate their brand.

How Dollar Shave Club is Changing the Way We Look at Branded Humor

3 Ways to Make Sure Consumers Actually Care about your Content

How LEGO, Sephora, and The American Red Cross are Using Empathy to Drive Their Brand Communities

Marketing is so much more than just selling: it's about connecting people! See how these 3 companies are building strong brand communities with social.

4 Ways Brand Storytelling Can Revamp Your Social-First Strategy

3 Steps to Driving Customer Loyalty through Social Media

Why Influencer Marketing Isn't Going Anywhere

How Chatbots Can Improve Customer Experience

The Case for Candid Content Marketing

6 Instagram Stats Your Marketing Strategy Needs

The New Facebook Algorithm: 7 Tips To Stay Relevant

The FB algorithm changed in January 2018, and this new focus challenges brands and marketers to create more story-driven and conversation-worthy content.

How National Geographic Excels at Social Media

Learn how National Geographic remains relevant for today's social audiences — and even stays ahead of the curve.

10 Top Marketing Influencers to Follow in 2018

Read on to see why we think these 10 marketing influencers are worth your valuable time in 2018.

The Best Holiday Campaigns of 2017

The 5 Best Marketing Campaigns of 2017

These five campaigns impressed us in 2017 — use them to inspire your 2018 planning.

8 Social Statistics on Beauty Buyers to Shape Your Strategy Now

We used Facebook IQ to uncover beauty industry statistics that marketers can use to inform campaigns right now.

The Best Marketing Campaigns of Summer 2017

We’ve collected some of our favorite marketing campaigns of the summer and awarded top prizes by category.

4 Augmented Reality Campaigns to Inspire Your Marketing

We’ve gathered four of our favorite recent AR marketing campaigns to offer inspiration and guidance to marketers.

3 Ways Unilever Uses Targeted Campaigns to Resonate with Different Audiences

Learn how Unilever creates unique digital campaigns that turn potential customers into loyal advocates.

3 Great Video Marketing Campaigns from Bank of America, H&R Block, and United Overseas Bank

Producing good video marketing campaigns is an essential component of finserv brands’ marketing strategies.

3 CPG Brands Hitting the Right Content Strategy Notes

Learn how to boost your social content strategy from best-in-class brands like Dove, Naked Juice, and Pampers.

How Johnson & Johnson Surfaces Great Content for Marketing

Learn how J&J uses true stories from within their walls that earn eyeballs on their content — and how you can too.

3 Changes Your Content Marketing Strategy Needs

3 Times Social Media Can Support Marketing Initiatives

Advice from 5 Generations of Women Working in Tech

SEO and Content Best Practices for 2017

When and How to Repost Content

The timing of a message can be just as important as its content — we've got tips on exactly when and how to repost your best social content.

5 Tips for Building Your Brand with Instagram Marketing

The Fandom Phenomenon: Winning Over Today's Super Fans

Engaging with today's super fans demands authenticity and creativity. MTV, Coke, and Tumblr had insight into how to woo over starry-eyed fandoms.