Jacob Borgeson

Jacob Borgeson

Community Product Marketing

Jacob provides customer and market inputs for our Communities platform, and helps our product teams describe the value of the solution to our customers. This puts him in a unique position to observe how broader trends and technologies intersect, which leads to an occasional mildly interesting blog/webinar/event. When not doing this work, he enjoys playing with his two small sons, reading, and watching/playing soccer.

Latest Contributions by Jacob Borgeson

What to look for in an online community platform

Building a community a key way to build trust and loyalty among customers. But not all online community platforms are created equal. Here’s what to look for.
Cut yourself some Slack: Avoiding notification fatigue in a ping-happy world

Slack is a key tool for improving employee collaboration, and communities are tools for connecting customers and brands. That’s why we decided to work together.
Are events over? No — but they’re definitely different

Meeting up to discuss shared interests has become almost impossible since COVID-19. But local networking, innovation, and professional development groups aren’t dead. Here’s how online communities are saving the day.
How online communities are doing the heavy lifting this year

2020 has created numerous challenges for brands, but communities are helping them manage. Here’s how.
What is success rate, and why does it matter?

Success Rate provides actionable insights to help you improve your relationship with customers by making sure you are helping them be successful.
Community syndication? Don't you mean content syndication?

Content syndication is an important way to drive traffic and convert leads. We explore a new take on it with Khoros Communities.
How brand communities build resilience during crises

Providing an excellent customer experience is always a challenge, but because of COVID-19, it’s been even tougher in 2020. Here's how online brand communities help.
What is gamification in 2020?

Learn about the latest trends in gamification on online brand communities, and how they can help your business reduce costs, drive customer engagement, and improve brand loyalty.
Crisis and support: Be the best partner to your team

Online digital communities can assist support and care teams in times of crisis, increase traffic to a website, and improve customer engagement and retention. Here's how.
11 influencers from online communities you need to know

Starting an online brand community can be a daunting project. It helps to find an expert to talk to, so here’s a list of some of our favorites.
Grow Your Customer Base and Increase Sales with Social Validation

Today's consumers don't trust companies, they trust customers. Learn how your brand can leverage social validation to drive more business.
2019 Online Community Trends from 4 Big Events

Today's customers trust each other more than brands. Learn the top online community trends and how to capitalize on them.