Navigating the rise of digital commerce: Imperatives and impediments for CMOs

Download this exclusive report to learn about how to handle and embrace the l​​atest trends in digital commerce.

The top trends in digital commerce for 2022

Since the beginning of 2020, brands have prioritized digital channels for everything from customer support to commerce. In fact, the rise of digital commerce has only accelerated in the past two years in almost every consumer-facing industry.

The question for CMOs today — and the focus of this report from the CX experts at Khoros — is which of these changes are here to stay. In this report, CMOs can get the information they need to inform key decisions, both in 2022 and beyond.

Our analysis is based on an exclusive survey of more than 1,300 consumers and marketing leaders around the world. Our findings confirm the importance of the human connection in marketing strategies, incorporating both humans and AI across digital channels, and offering more seamless experiences at every touchpoint:

  • 67% of consumers believe the best shopping experiences in the future will incorporate both humans and digital channels
  • 57% of consumers want the option to talk to someone before buying a product or service
  • 59% of consumers (on average) who’ve engaged with brands through digital channels such as social media, chat, or online communities have considered or purchased a product because of an ad or content they saw on social media

Download the report today to learn more about the digital commerce trends that will impact your brand in the coming years.

Download the report