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In this tip sheet, we’ll give you a high-level overview of engagement within online brand communities. Engagement is a broad term; it can mean anything from simply clicking within the community to achieving the elite “superuser” status. We gathered our best tips across dozens of blogs and white papers, built from billions of interactions with the world’s largest brands, into this tip sheet to help you develop effective engagement strategies for your online brand community.
Anyone who’s looking to increase engagement in and drive conversions and retention through an online brand community can benefit from reading this tip sheet. This includes in-house digital marketers, sales representatives, account managers, and even executives for enterprises.
If you want to increase digital engagement but you don’t yet have an online community, click here to learn about Khoros Communities.
In this tip sheet we’ll recommend strategies for: