Platform
Digital-first, unified engagement hub
Digital-first, unified engagement hub
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
A unified, actionable view for world-class CX
Channel & tech integrations to provide seamless CX
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Data integrations for better customer experience
Join us for live webinars and other events, like Khoros Engage
Watch webinars and events on your own time
Whitepapers, checklists, on-demand webinars, guides, and more
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
15+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Connect with 70K+ customer engagement professionals
Find solutions and support for Khoros products here
Digital-first, unified engagement hub
Agent efficiency, automation, and operational insights
Self-service support, education, and collaboration
A unified, actionable view for world-class CX
Channel & tech integrations to provide seamless CX
Secure solutions to keep customer information safe
Cutting-edge tech to innovate and inform your customers
Deep insights to keep a pulse on customer demands
Real-time capabilities to stay connected with consumers
An integrated platform to nurture the customer journey
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Data integrations for better customer experience
Join us for live webinars and other events, like Khoros Engage
Watch webinars and events on your own time
Whitepapers, checklists, on-demand webinars, guides, and more
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
15+ years experience, built from Spredfast and Lithium
Meet the team that leads the team
Press releases and other announcements
We’re hiring — come build the future of customer experience
Need anything? We’re here for you
Our commitment to do more and do better
Connect with 70K+ customer engagement professionals
Find solutions and support for Khoros products here
This video is a recorded breakout session from Khoros Engage, held September 9 - 11, 2019 in Austin, Texas.
Speakers:
What is gamification? Gamification isn’t just giving someone a badge for commenting on 10 posts. Gamification is the system of building passionate and productive community users by recognizing them in the ways that are meaningful to them. Of course, it is important to reward people for showing up, but when done well, gamification is about creating superusers — people who are more than the sum of their badges and are in fact stakeholders in the community and want it to thrive.
Why does gamification matter? Brands who can successfully motivate users to engage more and become superusers will have more brand advocates and even crowdsourced customer support. Today’s consumers want to connect with others and value peer engagement more than ever before. Expert product users can share their expertise in a community and gamification gives them the recognition for doing so. This doesn’t just contribute to a more vibrant community, it contributes directly to your bottom line in the form of reduced support needs. Superusers are passionate and can even find and solve issues in the community before community managers in many cases. They don’t do it for the badge or swag at the end of the day (although these are great incentives). They do it to contribute and be recognized in a place where they feel at home.
The fundamentals of good gamification come down to discovering, recognizing, and rewarding your superusers in a way that’s meaningful to them. Watch the video now to learn how these companies are maximizing their superuser programs to pay dividends for their brands — and how yours can, too.