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Products
Products
- Khoros Care
  
  Digital customer care on every channel
  
  Messaging | Modern Chat | Chatbot | Social
- Khoros Communities
  
  Online brand communities for enterprises
- Khoros Marketing
  
  Social media marketing & listening
  
  Social Marketing | Social Listening
- Integrations
  
  All the major social channels work with our software
By solution
- For digital customer care
  
  Agent care efficiency and contact center insights
- For community engagement
  
  Self-service support, education, and collaboration
- For social media management
  
  Content management, publishing, and governance
Learn More
Services
- Strategic Services
  
  Our in-house experts in social media and community management for Khoros customers
- Developer Network
  
  Data integrations for better customer experience
Watch now
Events
- Upcoming Events
  
  Join us for live webinars and other events, like Khoros Engage
- On-Demand
  
  Watch webinars and events on your own time
Register for free
Resources
- Resource Center
  
  Whitepapers, checklists, on-demand webinars, guides, and more
- Blog
  
  Insights, tips, news, and more from our team to yours
- Customer Stories
  
  Case studies with successful customers to see how they did it
Learn more
About
- About Khoros
  
  15+ years experience, built from Spredfast and Lithium
- Leadership
  
  Meet the team that leads the team
- Newsroom
  
  Press releases and other announcements
- Careers
  
  We’re hiring — come build the future of customer experience
- Contact Us
  
  Need anything? We’re here for you
Community
- Atlas Community
  
  Connect with 70K+ customer engagement professionals
- Support Center
  
  Find solutions and support for Khoros products here
Join Atlas

Watch the Video

This video is a recorded breakout session from Khoros Engage, held September 9 - 11, 2019 in Austin, Texas.

Speakers:

Jenny Weigle, Senior Community Strategist at Khoros
Dani Weinstein, Head of Global Community at Domo
Julien Durand Burgoyne, Sr. Manager Social Media at Videotron
Chris Hemedinger, Head of Online Communities at SAS

What is gamification? Gamification isn’t just giving someone a badge for commenting on 10 posts. Gamification is the system of building passionate and productive community users by recognizing them in the ways that are meaningful to them. Of course, it is important to reward people for showing up, but when done well, gamification is about creating superusers — people who are more than the sum of their badges and are in fact stakeholders in the community and want it to thrive.

Why does gamification matter? Brands who can successfully motivate users to engage more and become superusers will have more brand advocates and even crowdsourced customer support. Today’s consumers want to connect with others and value peer engagement more than ever before. Expert product users can share their expertise in a community and gamification gives them the recognition for doing so. This doesn’t just contribute to a more vibrant community, it contributes directly to your bottom line in the form of reduced support needs. Superusers are passionate and can even find and solve issues in the community before community managers in many cases. They don’t do it for the badge or swag at the end of the day (although these are great incentives). They do it to contribute and be recognized in a place where they feel at home.

The fundamentals of good gamification come down to discovering, recognizing, and rewarding your superusers in a way that’s meaningful to them. Watch the video now to learn how these companies are maximizing their superuser programs to pay dividends for their brands — and how yours can, too.

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Gamification: Turning Rewards and Recognition into Brand Engagement

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Watch the Video