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COVID-19 has introduced unprecedented challenges for most brands. Customer engagement, marketing, and support are all more difficult during this time, so we made this tip sheet with useful information to help brands overcome these obstacles.
Anyone who’s looking to improve their in-crisis customer engagement through online brand communities, customer service, or messaging on social media benefit from reading this tip sheet. This includes in-house digital marketers, sales representatives, account managers, and even executives for enterprises.
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In this tip sheet we’ll recommend strategies for: