WHITEPAPER

The hi-tech executive’s business case for a brand-owned community

This whitepaper gives tangible reasons for the strategic value of brand-owned communities for technology companies. Understand the critical issues hi-tech executives face, such as resource constraints, high support costs, operational inefficiencies, and the need for improved customer experiences and retention. Learn how having a brand-owned community like Microsoft saved them $1 million in monthly support costs, and how your tech business can achieve this too.

In this white paper, you will learn how brand-owned communities can:

Reduce operating costs

Learn how a brand-owned community can significantly lower support and operational expenses. This whitepaper highlights how communities enable customer-generated solutions, reducing the reliance on traditional, costlier support channels and fostering a centralized hub of customer knowledge for hi-tech companies.

Increase CLV

Discover strategies to enhance the post-sales experience and deepen customer relationships through brand communities that serve as platforms for peer-to-peer support and feedback, fostering a sense of belonging among customers, and increasing their lifetime value to the brand.

Drive revenue growth

Uncover the direct impact of brand-owned communities on revenue growth. Through examples and case studies, you will learn how communities can boost advocacy, enhance organic growth, and provide valuable insights for product development and marketing strategies.

The hi-tech executive’s business case for a brand-owned community

In this white paper, you will learn how brand-owned communities can:

Reduce operating costs

Increase CLV

Drive revenue growth

Download now