WHITEPAPER

The executive's business case for a brand-owned community

This whitepaper gives tangible reasons for the strategic value of brand-owned communities and how one company achieved 587% ROI. Understand the critical issues executives face, such as resource constraints, high support costs, operational inefficiencies, and the need for improved customer experiences and retention. Learn how having a brand-owned community like Hewlett Packard saved them $16.9 million, and how your business can achieve this too.

In this white paper, you will learn how brand-owned communities can:

Reduce operating costs

Learn how a brand-owned community can significantly lower support and operational expenses. This whitepaper highlights how communities enable customer-generated solutions, reducing the reliance on traditional, costlier support channels and fostering a centralized hub of customer knowledge.

Increase CLV

Discover strategies to enhance the post-sales experience and deepen customer relationships through brand communities that serve as platforms for peer-to-peer support and feedback, fostering a sense of belonging among customers, which in turn increase their lifetime value to the brand.

Drive revenue growth

Uncover the direct impact of brand-owned communities on revenue growth. Through examples and case studies, you will learn how communities can boost advocacy, enhance organic growth, and provide valuable insights for product development and marketing strategies.

The executive's business case for a brand-owned community

In this white paper, you will learn how brand-owned communities can:

Reduce operating costs

Increase CLV

Drive revenue growth

Download now