IDC's analyst reported on the merger between Spredfast and Lithium to become Khoros. Named for the Greek word for "chorus" and the root word for choreography, the name Khoros signals a commitment to building on social media, messaging, and community management competencies to allow businesses to "meaningfully connect" and stay "all-ways connected" to their customers using a single platform designed for the enterprise.
Highlights from the IDC Link Report
- The Khoros value proposition: With all-ways connected, Khoros unlocks the power of an organization by helping companies meaningfully connect with customers in all ways across their journey, to create customers for life.
- One platform powered by connection: This is the unique combination of 1-to-1, 1-to-many, and many-to-many touch points in one platform, so enterprise brands can deliver the connected experience their customers deserve.
- Enterprise scale and agility: Technology that enterprises can trust brings automation through AI and machine learning to your customer experience and the flexibility to create a solution tailored for your business.
Download the full report to read everything IDC's analyst had to say.