IDC Link Report on Spredfast and Lithium Merging Into Khoros

IDC's analyst reported on the merger between Spredfast and Lithium to become Khoros. Named for the Greek word for "chorus" and the root word for choreography, the name Khoros signals a commitment to building on social media, messaging, and community management competencies to allow businesses to "meaningfully connect" and stay "all-ways connected" to their customers using a single platform designed for the enterprise.

Highlights from the IDC Link Report

• The Khoros value proposition: With all-ways connected, Khoros unlocks the power of an organization by helping companies meaningfully connect with customers in all ways across their journey, to create customers for life.
• One platform powered by connection: This is the unique combination of 1-to-1, 1-to-many, and many-to-many touch points in one platform, so enterprise brands can deliver the connected experience their customers deserve.
• Enterprise scale and agility: Technology that enterprises can trust brings automation through AI and machine learning to your customer experience and the flexibility to create a solution tailored for your business.

Download the full report to read everything IDC's analyst had to say.