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IDC's analyst reported on the merger between Spredfast and Lithium to become Khoros. Named for the Greek word for "chorus" and the root word for choreography, the name Khoros signals a commitment to building on social media, messaging, and community management competencies to allow businesses to "meaningfully connect" and stay "all-ways connected" to their customers using a single platform designed for the enterprise.
Download the full report to read everything IDC's analyst had to say.
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