Linking community to business value: Visma’s strategic approach

See how tech giant Visma has developed the framework to answer THAT question and how the community caters to what customers prefer and expect.

Twenty companies, 270+ product and topic communities, and two burning questions: how does the community tie back to business objectives, and what value does it bring? At the end of every business initiative, it all comes down to value and ROI calculation.

Helga-Marie Auran has over 12 years of experience working in marketing, communication & customer success. At Visma, Helga-Marie leads a center of excellence on customer communication & engagement, helping companies in Visma succeed with communities and connected digital experiences.