BRP

BRP Inc. specializes in adrenaline-pumping products, like the Sea-Doo watercraft and Ski-Doo snowmobiles. These vehicles require focus and a cool demeanor from those behind the controls. In times of crisis, BRP showed they handle business operations the same way when the 20,000-person company faced the unique challenge of reimagining how they would access the world during an aggressive cyber security attack. BRP maintained a lifeline to its employees, dealers, and customers through its online community, which was unaffected by the cyberattack. The brand meticulously kept its dealer network aware of security updates and answered questions to ensure uninterrupted customer service and support every minute of the crisis.