Khoros' Engage 2019 event brought digital customer engagement leaders from around the globe to Austin, Texas on September 9-11, 2019. This IDC Market Note reviews announcements made at the inaugural Khoros Engage conference. The focus was on new innovations, expansion, and continued integration of marketing, care, and community, as well as highlighting an array of new connectors and features, including artificial intelligence (AI). Download the report to learn more.
Key takeaways from the IDC Market Note Report
- Khoros, the merger of Lithium + Spredfast, is successfully growing and merging features, expanding abilities, and has a very enthusiastic customer base covering a wide array of verticals.
- The road map focuses on improving existing features while adding new features including those reliant on AI and machine learning (ML) across marketing, enterprise communities, and customer care.
- Greater integrations from an increasingly rich API to foster integrations with key IT and marketing applications as seen by customers provide greater demonstrable value to the enterprise with Khoros.
- The customer base, mostly originating from Spredfast and Lithium users, was exceptionally positive about the event and the announcements. Clearly, Khoros has been effectively communicating with them during the transitions, delivering on some key feature enhancements prior to the event.
Download the full report to read everything IDC's analyst had to say.