Keep Calm and Carry On: Promega
Promega shifted their strategy to better engage customers during the COVID-19 pandemic by implementing a listening strategy so that they could be proactive, provide meaningful content, and counter misinformation.
“Khoros supports our vital interactions with customers, partners, and vendors.”
-Michele Arduengo, Social Media Manager
40%
Overall increase in follower
204%
Increase in engagement
21%
Increase in Instagram followers