Harmonizing innovation: The rhythms of the Spotify community

There is a lot to unpack in this Spotify community presentation: How their contact rate keeps declining despite a growing number of subscribers, how they measure success for new features and releases, and how the Spotify community supports their business goals.

Watch this video to understand:

• How does Spotify capture, author, and publish knowledge at scale in an increasingly complex product offering?

• How they engage the bouncers, visitors arriving from organic search who ‘bounce back’ if the content isn't what they were looking for

• How they engage their superusers in the Spotify Stars program

• What’s next on Spotify’s community roadmap

Speaker: Jamie Johnston, Program Manager Community, Spotify