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Why do 77% of brands struggle to incorporate new channels into their digital engagement strategy, and — with channels proliferating — what steps should brands be taking to make channel adoption easier? Download the Q&A with Forrester on Digital Engagement now to learn more.
Marketers consider channels in terms of advertising and engagement opportunities. Adding channels to your marketing mix significantly increases complexity which translates into higher costs beyond CPMs or CPCs. Marketing resources need to traverse a learning curve to understand everything from consumer behaviors on the new channel to new advertising formats. Analytics resources need to evaluate and cleanse reporting data which is often of varying levels of granularity which impact technology and measurement costs (and hinder ROI assessments). In a chicken and egg scenario, newer channels lack benchmark data that can help advertisers know when venturing into this new channel is worth it.
The Q&A covers three concrete steps every brand should take to deliver seamless digital engagement experiences:
Download the Q&A now to learn these steps in detail and many other helpful insights to improve your brand’s digital engagement.