Best practices to help your brand during COVID-19 Learn More

Products
Products
- Khoros Care
  
  Digital customer care on every channel
  
  Messaging | Modern Chat | Chatbot | Social
- Khoros Communities
  
  Online brand communities for enterprises
- Khoros Marketing
  
  Social media marketing & listening
  
  Social Marketing | Social Listening
- Integrations
  
  All the major social channels work with our software
By solution
- For digital customer care
  
  Agent care efficiency and contact center insights
- For community engagement
  
  Self-service support, education, and collaboration
- For social media management
  
  Content management, publishing, and governance
Services
- Strategic Services
  
  Our in-house experts in social media and community management for Khoros customers
- Developer Network
  
  Data integrations for better customer experience
Events
- Upcoming Events
  
  Join us for live webinars and other events, like Khoros Engage
- On-Demand
  
  Watch webinars and events on your own time
Resources
- Resource Center
  
  Whitepapers, checklists, on-demand webinars, guides, and more
- Blog
  
  Insights, tips, news, and more from our team to yours
- Customer Stories
  
  Case studies with successful customers to see how they did it
About
- About Khoros
  
  15+ years experience, built from Spredfast and Lithium
- Leadership
  
  Meet the team that leads the team
- Newsroom
  
  Press releases and other announcements
- Careers
  
  We’re hiring — come build the future of customer experience
- Contact Us
  
  Need anything? We’re here for you
Community
- Atlas Community
  
  Connect with 70K+ customer engagement professionals
- Support Center
  
  Find solutions and support for Khoros products here

Products
Products
- Khoros Care
  
  Digital customer care on every channel
  
  Messaging | Modern Chat | Chatbot | Social
- Khoros Communities
  
  Online brand communities for enterprises
- Khoros Marketing
  
  Social media marketing & listening
  
  Social Marketing | Social Listening
- Integrations
  
  All the major social channels work with our software
By solution
- For digital customer care
  
  Agent care efficiency and contact center insights
- For community engagement
  
  Self-service support, education, and collaboration
- For social media management
  
  Content management, publishing, and governance
Learn More
Services
- Strategic Services
  
  Our in-house experts in social media and community management for Khoros customers
- Developer Network
  
  Data integrations for better customer experience
Watch now
Events
- Upcoming Events
  
  Join us for live webinars and other events, like Khoros Engage
- On-Demand
  
  Watch webinars and events on your own time
Register for free
Resources
- Resource Center
  
  Whitepapers, checklists, on-demand webinars, guides, and more
- Blog
  
  Insights, tips, news, and more from our team to yours
- Customer Stories
  
  Case studies with successful customers to see how they did it
Learn more
About
- About Khoros
  
  15+ years experience, built from Spredfast and Lithium
- Leadership
  
  Meet the team that leads the team
- Newsroom
  
  Press releases and other announcements
- Careers
  
  We’re hiring — come build the future of customer experience
- Contact Us
  
  Need anything? We’re here for you
Community
- Atlas Community
  
  Connect with 70K+ customer engagement professionals
- Support Center
  
  Find solutions and support for Khoros products here
Join Atlas

Download the Analyst Report

Why do 77% of brands struggle to incorporate new channels into their digital engagement strategy, and — with channels proliferating — what steps should brands be taking to make channel adoption easier? Download the Q&A with Forrester on Digital Engagement now to learn more.

The Challenge of Omnichannel Digital Engagement

Marketers consider channels in terms of advertising and engagement opportunities. Adding channels to your marketing mix significantly increases complexity which translates into higher costs beyond CPMs or CPCs. Marketing resources need to traverse a learning curve to understand everything from consumer behaviors on the new channel to new advertising formats. Analytics resources need to evaluate and cleanse reporting data which is often of varying levels of granularity which impact technology and measurement costs (and hinder ROI assessments). In a chicken and egg scenario, newer channels lack benchmark data that can help advertisers know when venturing into this new channel is worth it.

How Brands Can Improve Digital Engagement

The Q&A covers three concrete steps every brand should take to deliver seamless digital engagement experiences:

Follow the POST methodology. Forrester recommends that advertisers follow the POST framework when evaluating new channels (P:People, O: objectives, S: Strategy, T: Technology).
Assess channel readiness. Brands need to decide if new channels are worth the effort. Even if your prospects are on the channel and don’t mind interacting with you, that channel may not be ready for advertisers.
Practice agile marketing. The best way to add new channels is to test into them. The Agile marketing approach lowers the risk of improper channel expansion by creating more frequent feedback loops.

Download the Q&A now to learn these steps in detail and many other helpful insights to improve your brand’s digital engagement.

Products

By solution

Products

By solution

Q&A with Forrester on Digital Engagement

Welcome back!

Download the Analyst Report

The Challenge of Omnichannel Digital Engagement

How Brands Can Improve Digital Engagement