The Enterprise Edge Episode 2: Demystify the changes at Twitter/X & how to prepare and adapt

Recent shifts in Twitter/X's leadership and strategy have left many marketers, influencers, and social media managers scratching their heads. What exactly happened? How did we get here? And, more importantly, where are we going?

Join us for an in-depth exploration of the evolution of Twitter/X and get the detailed steps you must take to adapt.

What you'll learn in this video:

• The timeline: A comprehensive review of key events and business changes that have shaped Twitter's current state.

• Strategy shift: The new rules of engagement on Twitter and how you should adapt your content

• Best practices for marketers: Tailored advice to help you navigate and succeed in the ever-evolving Twitter/X universe.

Speakers

Christy Kirby, Senior Director, Strategic Communications, Khoros

Natanya Anderson, General Manager, Strategic Services, Khoros