Measuring the return on digital engagement investments

The importance of engaging customers across solutions

Creating the ideal customer engagement environment costs money, but it will cost even more if you don’t invest in good strategies and tech solutions. In this breakout session, Khoros Global Head of Business Value Consulting Grigor Kotzev interviews Alteryx’s Leah Knowles and Flexera Software’s Kimberly May. They discuss not just how they measure ROI in their digital-first solutions, but also how those solutions work for them in the first place.

Learn how to measure ROI in digital care, online communities, and social media marketing

Measuring ROI is almost as important as getting value out of the solutions you invest in. This session will help you learn to prove the value of your strategic investments in digital care, online communities, and social media marketing with an ROI calculator. This won’t just help you justify your investments; it will also help your organization take steps to establish a roadmap to digital maturity.