Customer retention: The secret to online communities

Discover how to use your online brand community to retain more customers

Online brand communities are great ways to deflect customer support inquiries and increase customer engagement. But they have so many other advantages, too — and one of those is customer retention.

In this session, Khoros Community Strategist Kelly Stocker talks about customer retention strategies with leading brands Instructure, Ring, and Intel Corporation. They go over the key components that make up a successful customer retention plan in any online brand community. In particular, they’ll discuss the metrics to monitor and measure to radically improve customer experience and turn your best customers into community superusers.

Who is this customer retention strategy session for?

This session is perfect for anyone who wants to create customers for life by turning website visitors into brand advocates. It’s especially useful if you’re a community manager, you work closely with your brand’s online community, or your brand is considering investing in an online community.