Customer retention: The secret to online communities

Online brand communities are great ways to deflect customer support inquiries and increase customer engagement. But they have so many other advantages, too — and one of those is customer retention.

In this session, Khoros Community Strategist Kelly Stocker talks about customer retention strategies with leading brands Instructure, Ring, and Intel Corporation. They go over the key components that make up a successful customer retention plan in any online brand community. In particular, they’ll discuss the metrics to monitor and measure to radically improve customer experience and turn your best customers into community superusers.